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Course Module: 1. AAU Agency/Module 3 - The Client Module 24
Lesson: 10. Finding Researching Competition
Duration: 05:53
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[00:00 -> 00:02] Finding competition.
[00:02 -> 00:08] This is kind of fun because you can see what people are doing.
[00:08 -> 00:16] So when we talked about doing a search, you can take a look at if somebody's got, you know what, let's just do this one.
[00:16 -> 00:18] Let's do CPR course.
[00:18 -> 00:24] You can go online and really see if you can advertise for this person.
[00:24 -> 00:25] Right?
[00:25 -> 00:29] You can say, well, let me see if that's going to work.
[00:29 -> 00:36] If it's something you've never worked in before and you type it into Google in that area, you look, you're like, oh my God, CPR course.
[00:36 -> 00:39] There's another ad. Here's another ad. Here's another ad.
[00:39 -> 00:41] It's a bad ad.
[00:41 -> 00:43] Yeah, good call.
[00:43 -> 00:45] Another ad, another ad, another ad.
[00:45 -> 00:49] And yeah, you can see all of these ones right here, right?
[00:49 -> 00:55] So you're like, there's a lot of them, you know, I didn't realize that there was this many in this in this industry.
[00:55 -> 01:00] And here's even more.
[01:00 -> 01:04] So this is this is a good way to go on and determine.
[01:04 -> 01:13] Is this a market? If you've got this many different companies advertising this market, it's a obviously a playable market.
[01:13 -> 01:14] Right.
[01:15 -> 01:22] So, you know, if you're unsure, take a look at that, but then also take a look at what they're advertising.
[01:22 -> 01:30] 999 limited offer, you already know, well, I know that that is a.
[01:30 -> 01:39] Yeah, that's, that's they're not getting a course from 999, but you can take a look, update your ad ad and CPR guide.
[01:39 -> 01:45] You can see kind of what they're doing for offers or for, you know, how they're running their ads.
[01:45 -> 01:47] Okay.
[01:47 -> 01:51] Then you can also take a look at who your competition is.
[01:51 -> 02:06] And you want to make a note of this, because if you're doing, if you decide to take somebody on, you need to start writing down who their competition is, because when we get to that point, we're going to add those into what are called negative keywords.
[02:06 -> 02:15] So if somebody, if you own a B C company and somebody searches xyz, you do not want your company coming up.
[02:15 -> 02:22] Back in the day, you could say, all right, let's use floor refinishing or sanding. That was a good one.
[02:22 -> 02:26] There's a company here called Dave's floor sanding. Okay.
[02:26 -> 02:29] But they would always call my clients.
[02:29 -> 02:45] So my client does floor refinishing and floor sanding. They would call, they would type in Dave's floor sanding, and they would get to the ads and they would just click on the first one without even reading it because once again we've just gotten to the point of skimming it.
[02:45 -> 02:48] They would click on it, and they would call him.
[02:48 -> 02:56] And he would answer and he'd be like, yeah, hello twin cities refinishing, they would be like, oh, we were calling bless you.
[02:56 -> 02:59] I'm like, oh, I'm sorry, can I help you out.
[02:59 -> 03:05] Now about three years ago, he could probably turn one out of every five of those calls.
[03:05 -> 03:15] They were like, oh, I was calling to get some floor sanding. What kind of project do you have? He just got that personality, right? Literally a wrong number he could turn into a sale.
[03:16 -> 03:21] What ends up happening is we kept those going for all of our clients for years.
[03:21 -> 03:30] And then they started calling me and saying, we don't want to advertise under if they type in the competition anymore, because they're calling to bitch about the competition.
[03:30 -> 03:36] I'm like, what do you mean? They're like, well, I, oh, I thought this was Dave's he's like, no, this is twin cities refinish.
[03:36 -> 03:41] Oh, well, I was calling Dave's because Dave's guys are supposed to be here 20 minutes ago.
[03:42 -> 03:49] And they're pissed. And sometimes he could still turn them. I'm sorry, but can we, you know, we can be there 20 minutes.
[03:49 -> 03:56] But a lot of the time they're just getting complaint calls and they're, you don't want all these calls.
[03:56 -> 04:00] These people clicking on your ad if you don't have a chance at converting them.
[04:00 -> 04:07] So what we will do is we will start writing down all of the competition, all of their names on those spreadsheets.
[04:07 -> 04:18] And we will add those into your Google ads account to make sure that the ads will not show if somebody types in your competition.
[04:18 -> 04:29] Does that all make sense? Yeah. So, they're calling the keywords. I'm sorry. They're called negative keywords. They're called negative keywords. We will come back to that. We will do probably an hour on that.
[04:29 -> 04:40] The reason that we will is because that is where you're going to save a ton of money. I've gone into accounts that are spending $1,500 a month.
[04:40 -> 04:53] Seven, what was it? 75% of every click in that account was wasted. Over $1,000 a month was being wasted and nobody had nobody was a wiser.
[04:53 -> 05:06] This, can you imagine how quickly we turned that campaign around? Yeah. They, it was being managed by somebody else. And we went in there. We made like four changes and poof.
[05:06 -> 05:18] It paid for itself in like the first week. Okay. So, I'm going to give you this isn't going to be a whole Google ads course, but I'm going to give you what you need to get started.
[05:18 -> 05:26] Okay. And to get started correctly so that you're not putting yourself behind the eight ball right out of the gate. Okay.
[05:26 -> 05:39] So, researching your competition is good. See what kind of offers that they're running. If you just got a CPR course company, see what's going on. See what other people are advertising. See what kind of ads they've got.
[05:39 -> 05:52] You know, you won't know how well they're performing, but you can get a little bit of an idea, especially if you've never written ads before of what other people are talking about. Okay.

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Finding competition. This is kind of fun because you can see what people are doing. So when we talked about doing a search, you can take a look at if somebody's got, you know what, let's just do this one. Let's do CPR course. You can go online and really see if you can advertise for this person. Right? You can say, well, let me see if that's going to work. If it's something you've never worked in before and you type it into Google in that area, you look, you're like, oh my God, CPR course. There's another ad. Here's another ad. Here's another ad. It's a bad ad. Yeah, good call. Another ad, another ad, another ad. And yeah, you can see all of these ones right here, right? So you're like, there's a lot of them, you know, I didn't realize that there was this many in this in this industry. And here's even more. So this is this is a good way to go on and determine. Is this a market? If you've got this many different companies advertising this market, it's a obviously a playable market. Right. So, you know, if you're unsure, take a look at that, but then also take a look at what they're advertising. 999 limited offer, you already know, well, I know that that is a. Yeah, that's, that's they're not getting a course from 999, but you can take a look, update your ad ad and CPR guide. You can see kind of what they're doing for offers or for, you know, how they're running their ads. Okay. Then you can also take a look at who your competition is. And you want to make a note of this, because if you're doing, if you decide to take somebody on, you need to start writing down who their competition is, because when we get to that point, we're going to add those into what are called negative keywords. So if somebody, if you own a B C company and somebody searches xyz, you do not want your company coming up. Back in the day, you could say, all right, let's use floor refinishing or sanding. That was a good one. There's a company here called Dave's floor sanding. Okay. But they would always call my clients. So my client does floor refinishing and floor sanding. They would call, they would type in Dave's floor sanding, and they would get to the ads and they would just click on the first one without even reading it because once again we've just gotten to the point of skimming it. They would click on it, and they would call him. And he would answer and he'd be like, yeah, hello twin cities refinishing, they would be like, oh, we were calling bless you. I'm like, oh, I'm sorry, can I help you out. Now about three years ago, he could probably turn one out of every five of those calls. They were like, oh, I was calling to get some floor sanding. What kind of project do you have? He just got that personality, right? Literally a wrong number he could turn into a sale. What ends up happening is we kept those going for all of our clients for years. And then they started calling me and saying, we don't want to advertise under if they type in the competition anymore, because they're calling to bitch about the competition. I'm like, what do you mean? They're like, well, I, oh, I thought this was Dave's he's like, no, this is twin cities refinish. Oh, well, I was calling Dave's because Dave's guys are supposed to be here 20 minutes ago. And they're pissed. And sometimes he could still turn them. I'm sorry, but can we, you know, we can be there 20 minutes. But a lot of the time they're just getting complaint calls and they're, you don't want all these calls. These people clicking on your ad if you don't have a chance at converting them. So what we will do is we will start writing down all of the competition, all of their names on those spreadsheets. And we will add those into your Google ads account to make sure that the ads will not show if somebody types in your competition. Does that all make sense? Yeah. So, they're calling the keywords. I'm sorry. They're called negative keywords. They're called negative keywords. We will come back to that. We will do probably an hour on that. The reason that we will is because that is where you're going to save a ton of money. I've gone into accounts that are spending $1,500 a month. Seven, what was it? 75% of every click in that account was wasted. Over $1,000 a month was being wasted and nobody had nobody was a wiser. This, can you imagine how quickly we turned that campaign around? Yeah. They, it was being managed by somebody else. And we went in there. We made like four changes and poof. It paid for itself in like the first week. Okay. So, I'm going to give you this isn't going to be a whole Google ads course, but I'm going to give you what you need to get started. Okay. And to get started correctly so that you're not putting yourself behind the eight ball right out of the gate. Okay. So, researching your competition is good. See what kind of offers that they're running. If you just got a CPR course company, see what's going on. See what other people are advertising. See what kind of ads they've got. You know, you won't know how well they're performing, but you can get a little bit of an idea, especially if you've never written ads before of what other people are talking about. Okay.

